I’m Lanie Alabanza-Barcena. For the past decade I’ve been known as, ‘misslawn’ the Founder & Creative Director of HLZBLZ, a women’s street wear brand birthed in NY and raised in LA. I’ve struggled, celebrated, learned and grown during my time as a young business owner & designer… All of which I cherish BUT what I cherish most is the relationships that have grown through the years. I’ve had employees/colleagues who quickly became friends and later, family.

In celebration of 10+ years of HLZBLZ, my husband Bam (partner in life, love and business) and I wanted to create a site dedicated to the history of our brand/baby and the crazy crazy ride this journey has blessed us with.